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Streets Ahead, a Better Telecoms Solution

Neil Wisdom, managing director of Intellicom and Eoin Power, operations manager of Ray Cooke Auctioneers

For Ray Cooke Auctioneers, exploiting the functionality and cost savings of VoIP were top of their list when they brought Intellicom on-board to design and deliver a 21st Century telecoms solution.

Their existing legacy telephone system was constraining the business, as Eoin Power, operations manager at Ray Cooke Auctioneers outlines, “Being accessible and responsive is imperative to the success of our business and a hallmark of our reputation. Standard phone lines are typically one line – one call and we were conscious that, at times, customers were receiving a busy tone when they were calling us. That’s not something the business could tolerate going forward.”

A growing business, with four offices around Dublin city, the solution now in place with Ray Cooke Auctioneers is Intellicom’s VoIP Hosted Solution. High quality telephony is a given but with four fully networked sites, delivered by Intellicom, they also benefit from the ability to transfer customer calls to subject matter experts within any office around the city or on mobile, enabling deeper engagement with customers.

Adding additional extensions or phone numbers happens quickly and seamlessly and this enables the business to respond faster to opportunities. For marketing campaigns, dedicated phone numbers can be brought on for advertising campaigns or a social media platform, and it is now easy to see where the results are being achieved. Call reporting is also included, enabling real-time analysis of call volumes or duration per extension, per office or overall within the business.

The Intellicom hosted solution also ensures that all in-system upgrades at Intellicom are automatically deployed and enjoyed by Ray Cooke Auctioneers. “They benefit from ongoing enhancement of the Intellicom Hosted Solution which means that as we do software upgrades or new functionality is added, they also benefit, without any effort on their part”, said Neil Wisdom, managing director of Intellicom.

Reflecting on how the solution works day-to-day, Eoin Power said, “While it is hosted by Intellicom, we are in charge of our own system and that’s giving us not only cost savings but also confidence to see the telecoms solution as a constantly evolving and adaptive element of our business. That’s a powerful thing.”

Eoin Power, operations manager at Ray Cooke Auctioneers and Neil Wisdom, managing director of Intellicom

18th Century Offaly Hotel chooses Intellicom for 21st Century Communications solution

Cian Maher, CTO of Intellicom and Sharon Grant, Proprietor, Doolys Hotel. Declan Brady, Intellicom, Sharon Grant, Doolys Hotel, Fearghal O'Sullivan, Doolys Hotel and Cian Maher, Intellicom

As part of an extensive refurbishment of the hotel, the 270 year old Dooly’s Hotel in Birr selected Intellicom to deliver its 21st Century communications services to every room in the historic building. A primary requirement of the project was the installation of a robust WiFi service in every area of the hotel, including guest bedrooms, to ensure reliable internet connectivity for guests and visitors. As part of the project, which has now gone live, Intellicom also delivered a new fully-managed cloud-based PBX, reception switchboard and installed VoIP telephones in all public and staff areas, Melba’s night club and in all guest bedrooms.

One of the oldest hotels in Ireland, Dooly’s is a vibrant element of Birr heritage, “Preserving the integrity of the building and its heritage was very much on our minds when we began this extensive refurbishment, said Sharon Grant, proprietor of Dooly’s Hotel. “Our business guests will typically be starting and finishing their working day with their laptop and also have a smartphone and it’s rare now that we would have any guest without at least one smart device requiring internet connectivity. The investment in the refurbishment and in communications with Intellicom is already delivering benefits as we see repeat business increasing and our bar and restaurant guests staying longer.”

Mid-way between the Battle of the Boyne and the American War of Independence, Dooly’s Hotel in Birr first opened its door to guests as a coaching inn. Having played a key role in many aspects of the heritage of Birr and Offaly; undertaking a refurbishment project that included bringing the latest communications technology to every room in the building was a big step for the owners who were keen to preserve the integrity of the building and business. Intellicom, a voice and unified communications specialist, was on hand to identify and deploy the ideal 21st century communications solution to this beautiful 18th century Offaly landmark.

Operating as a coaching inn since 1747 and acknowledged as one of the longest operating hotels in Ireland, Dooly’s Hotel, a 17 room boutique hotel which stands proud on Birr’s town square, holds a special place in the memories of many generations of Offaly people who celebrate significant events there. An extensive refurbishment of Dooly’s was planned which would touch on every room and public area in the building, in Coach House style, they were bringing fittings, decorations and services right up to the demands of the hotels’ 21st century guests.

Their requirements also included the replacement of the existing telephone system throughout the hotel, in all guest bedrooms, a switchboard at reception and handsets in the staff areas of the hotel. While guests’ use of in-bedroom phones has reduced significantly with the arrival of mobile phones, it remains an important and private connection for guests to access hotel services from their rooms. “We didn’t need a phone system with all the bells and whistles but we did need one that was flexible, reliable, a long term solution and at low-cost.” Sharon noted.

Melba’s Nightclub at Dooly’s, which hosts regular high profile DJ nights, is also now WiFI enabled and Intellicom’s solution has also enabled the hotel to offer credit card facilities in the Club. Melba’s Nightclub was named after Dame Nellie Melba, the famous Australian Soprano who once, when staying in the hotel, sang out of an upstairs bedroom in Dooly’s Hotel.

Their research into possible partners to deliver the communications solution for the hotel led them to Intellicom, a business that lists many international companies among its client list but for Dooly’s had a particular local connection that appealed. Intellicom’s CTO and co-founder, Cian Maher and a number of the technology support and development team live in the Birr area and the company has maintained and grown an office in the town since it was founded in 2005.

“Dooly’s is very much part of the fabric and heritage of Birr and we were delighted to work with them, said Cian Maher, CTO of Intellicom. We were keen to deliver a communications and internet solution for the hotel that would enable them to continue to deliver the great service to customers that they are renowned for in the area. Their requirements were very specific but given the nature of the building we were acutely aware of the potential challenges it posed.”

The solution proposed and ultimately deployed for Dooly’s Hotel included the installation of new cabling and network infrastructure to support the new Cloud based telephone system and a managed WiFi network throughout the hotel offering customised welcome pages at sign on. The reception area now includes a VoIP based telephone switchboard which Sharon remarked was “extremely neat and very easy for all staff to use”. With anticipated low-use of in-room handsets, Intellicom recommended going with a basic handset that was robust but at a lower cost and functionality specification than would be deployed in many of their other business customers’ premises.

“It’s been a tremendous success for the business, Sharon said. “The refurbishment and the new internet and telephone systems have brought a great boost to business for us. We have noticed that those coming in for a quick coffee are staying longer to enjoy some food, our repeat guest numbers are well up and feedback has been excellent. It’s a great addition to our business and the close attention to detail in designing and delivering the solution and the excellent customer service from Intellicom is something that really made it a success.”

Our next step is that we will be looking to enhance our marketing using the data that the new WiFi management system provides. This will give us the insight to how and when the WiFi is used, by what type of devices and for how long and we can see how specific marketing initiatives and offers to guests are succeeding. It really puts us in the driving seat for moving the hotel and business forward.”

Modern Nostalgia as Intellicom bring IP Telephony to Historic Irish Phonebox

Intellicom bringing modern telephony to traditional phone box at DCU ALPHA                                           Neil Wisdom, Intellicom with Finnian O'Hanlon of DCU ALPHA Innovation Campus and Cian Maher of Intellicom


Intellicom has given a new lease of life to an iconic piece of Ireland’s history by delivering 21st Century communications to a beautiful 20th Century replica phone box on the DCU ALPHA Innovation Campus. Now boasting the very latest IP Telephony solution with free phone calls to anywhere in the world, compliments of Intellicom, the historic phone box now enjoys frequent use akin to that of times predating mobile phones.

“The phone box stood in reception at DCU ALPHA and was commented on by every visitor we have had to Intellicom. Rather than let it stand there as a nostalgic symbol of old technology, we wanted to give it a new technological and communications life within its existing form, said Neil Wisdom, managing director of Intellicom. “We approached DCU ALPHA and they were very enthusiastic about Intellicom bringing to life and it’s had an excellent response so far from people on campus. We can deliver very high quality 21st century telephony pretty much anywhere and it’s good to do that in our own office location and in such a great representation of Irish communication history. ”

Intellicom’s head office is based at DCU ALPHA, a business environment that is designed to facilitate networking and visionary thinking. Co-located with Dublin City University, DCU ALPHA is a commercial innovation campus that promotes the growth of research-intensive businesses that are creating the technologies and services of tomorrow.  The Campus provides office, lab and prototyping facilities to over 40 innovative companies, and with employees from a wide range of countries, free phone calls in the iconic phone box are proving popular with those who want to stay in contact with friends and relatives around the world.

Commenting on the project undertaken by Intellicom, Finnian O’Hanlon, operations manager at DCU ALPHA Innovation Campus said, “We’re delighted to work with Intellicom to bring functionality to our replica phone box.  A tangible spirit of collaboration already exists on the campus, and this partnership serves to pervade and foster this ethos, while simultaneously making it easier for our employees on campus to keep in touch with their families worldwide”.